Media Relations Summit 2007
Today starts the 2007 Media Relations Summit in Washington D.C. and it should be a great event. Bulldog Reporter’s Media Relations Summit is the largest media relations event in the world and Mike...
View ArticleBlogs Social Media Index
Steve Rubel recently made reference to a ranking of PR blogs in the form of a Social Media Index. The actual listing and ordering of blogs according to various criteria was posted at Edelman’s Europe...
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3 Tips to Embrace Digital Communications
By Jessica Cameron-Ruud – Account Coordinator As a fairly new person on the M&O team, I’ve had the advantage of learning from some of the best in the business. The learning curve I’m quickly...
View ArticleObama's Bad Bump (and how we can learn from it)
By Kevin Sawyer – Media Relations Specialist By all accounts, Barack Obama had the Democratic presidential nomination in the bag two weeks ago. All he had to do was come close in states like Ohio,...
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MR Summit: Charlie Rose and the Death of the VNR
Todd Grossman – VP Sales, MultiVu Todd begins by Introducing to YouTube, and online video media. The VNR is dead, he declares. He’s right, of course (VNRs as a tactic had been on life support anyway),...
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PRSA 2008 Embracing Social Media and Deriving ROI
Dr.Pepper and Guns N’ Roses, two things that couldn’t be further from each other - yet Ketchum – has found a way to connect these. On behalf of Dr. Pepper, Ketchum launched a promotion, if Guns N’...
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PRSA 2008 New Influencers of Social Media Marketing
New influencers are creating new sources of media, who are these new influencers? You, me and even Joe the plumber. How is this possible? We are now publishers we are able to report, comment and even...
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Virtual Reality: New Platform for Media Relations
Virtual Reality and 3D platforms not just a child’s game. “Second Life: The Dream Platform for PR Professionals,” was the last session I took while attending PRSA International 2008, but it was one of...
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